People10 helped a leading e-commerce brand increase conversions by 30% through an AI-powered personalization engine that optimized user journeys in real time. Using behavioral analytics, collaborative filtering, and NLP-based product tagging, the system delivered dynamic recommendations across web and mobile platforms. AI models analyzed purchase history, click patterns, and engagement data to create individualized shopping experiences. With micro-segmentation and continuous learning, the platform improved customer engagement, boosted retention, and significantly increased revenue per user while maintaining scalable performance across millions of sessions.